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10 tips on how to make a flyer that catches people’s attention
Summary:
Flyers are a great marketing tool for promotion. However printing the wrong information on them can easily get them ignored. When you spend money to print marketing materials, the last you want is your advertising money down the drain.
Yes, flyers are a great way to market things such as an event or club night. It’s quite common for flyers to be used throughout the country for various different student promotions. When you make a flyer, you want it to make its way around and not become the next thing that a person throws in the trash.These 10 tips will help you avoid having your flyer the next thing a person throws in the trash: Continue reading
The top 20 Business Ethics that are the key to a good business
The world is increasingly becoming a place which is being dominated by materialism. People are willing to sacrifice everything at the altars of money and profit making. Words like morality, humanity and especially ethics have all become obsolete notions in today’s world. All the qualities that had distinguished human beings from animals are slowly fading out from human nature. Yet, ironically, the only way to win somebody else’s trust in this world dominated by suspicion is by being ethical and by learning to believe that at times other factors can play a bigger role in one’s life than money. We hear of so many breaches of trust that occur in the sphere of human relations. So many doctors swindle their patients of thousands of dollars Continue reading
Benefits of Entering into Joint Ventures
Joint ventures may mean many things, depending upon the context we are using it in. But in a broader sense, a joint venture is the pooling of resources and expertise by two or more businesses, to achieve a particular goal. The risks and rewards of the business are also shared. It is becoming increasingly common for companies to create joint ventures with other businesses/companies and form strategic alliances with them. The reasons behind the joint venture often include business expansion, development of new products or moving into new markets, particularly in another country. Business can achieve unexpected gains through joint ventures with a partner. The major benefits of joint venture are as follows: Continue reading
Characteristics of Business Activities
In order to appreciate how business activity is different from other activities in society, the nature of business or its fundamental character must be explained in terms of its distinguishing characteristics, given as below:
An economic activity: Business is considered to be an economic activity because it is undertaken with the object of earning money or livelihood and not because of love, affection, sympathy or any other sentimental reason. For example, a worker who’s working in a factory, a doctor operating in his clinic, a manager working in the office and a teacher teaching in a school— are doing so to earn their livelihood and are, therefore, engaged in an economic activity. On the other hand, a housewife cooking food for her family is performing a non-economic activity since they are doing so out of sympathy or love. Continue reading
Global Enterprises-Features
Global enterprises are huge industrial organizations which extend their industrial and marketing operations through a network of their branches in several countries. MNCs as is evident from what we see around us are gigantic organizations/firms which have their operations in a number of countries. They are characterized by their huge size, large number of products, advanced technology, marketing strategies and network of operations all over the world. These enterprises operate in several areas producing multiple products with their business strategy extending over a number of countries. They have an impact on the international economy also. This is evident from the fact that the sales of top 200 corporations were equivalent to 28.3 percent of the world’s GDP in 1998. Continue reading
Nature and Type of Business Services
For a layperson, services are essentially intangibles. Their purchase does not result in the ownership of anything physical. But the actual definition is that Services are that separately identifiable, essentially intangible activity that provides satisfaction of wants, and are not necessarily linked to the sale of a product or another service. There are five basic features of services.
Intangibility: One cannot taste a doctor’s treatment, or touch entertainment. One can only experience it. Therefore, Services are intangible, i.e., they cannot be touched. An important implication of this is that quality of the offer can often not be determined before consumption and, therefore, purchase. Continue reading
