Business Tips and Insights

Summary:
Flyers are a great marketing tool for promotion. However printing the wrong information on them can easily get them ignored. When you spend money to print marketing materials, the last you want is your advertising money down the drain.

Yes, flyers are a great way to market things such as an event or club night. It’s quite common for flyers to be used throughout the country for various different student promotions. When you make a flyer, you want it to make its way around and not become the next thing that a person throws in the trash

These 10 tips will help you avoid having your flyer the next thing a person throws in the trash:

1. Keep up to date with things, so that you don’t miss out. Always make sure to double check the local Fresher’s week and 2009/2010 semester terms. Make sure to check with the local universities, since they vary nationwide.

2) Make the flyers enticing to students, so it gives them a reason to want to keep them. Think about including things such as special offers, discounts or event things like drink promotions.

3) Include key facts like what you are promoting, when it will be, why you are doing it, and how you plan to do it and where it will be. Make sure to list all relevant information, such as how much it will cost, the time it will be, the address or venue it will be at and what date, along with you contact information and url.

4) Double check all spelling and grammar on your flyer before having it go to print.

5) The company that you choose as the printers for the flyers be sure to check on their delivery times. When you have a lot to print, you don’t want problems when it comes to distribution times.

6) Leave flyers in places where the students that you are targeting hang out. It would not hurt to meet some of the students to help you with brainstorming with ideas for placement.

7) When you want students to remember what you are promoting, it helps to include things like topical humor, or strong visuals. If they really like them, you may even get some of the students putting your flyers on their bedroom walls. Students will take any chance they get to replace an old poster their mom gave them, with something that looks cool.

Get the opinions of some local students on your sample flyer designs. This will help give you an idea to which has to most marketing appeal.

9) Think about handing out the flyers yourself. This helps maximize your budget, therefore increasing your sales and profits, which is a win-win situation. Personally doing it, also shows your enthusiasm and familiarizes others with your friendly face, which works wonders.

10) Stay away from the trashcans by using the above tips.